While digital ads are a great way to reach customers, physical mailers can leave a deeper impression. They can also provide insights into customer behavior, which isn’t as easy to collect from a digital ad. In fact, according to The Data & Marketing Association, business mailers have an average response rate of 76%, making them an effective way to get your company’s message across.

Keep your letter short and to the point. Avoid using slang or jargon, and be sure to proofread your letter carefully before sending it. Using an online grammar checker can help you catch any mistakes. It’s also helpful to have a coworker or friend read it, as they can offer a fresh set of eyes.

Boosting Communication: The Role of Business Mailers in Statement Mailing

Explain the benefits of your product or service to potential customers. For example, if you’re selling a new type of widget, make sure to include a clear description of what the product is and its unique features. You may want to consider highlighting a feature that stands out, such as an extra-long battery life or a sleek design.

Address your letter to a specific person. Avoid phrases like “Sir and Madam” or “To whom it may concern,” as they’re stilted. If you can’t find a name, try addressing it by an honorific and the recipient’s last name. Finally, end the letter with a complimentary close and your signature. If you have a professional title, add it to your signature for added impact.